While the photos must be excellent already in the raw file in camera, the editing, grading and final look of my images is an essential aspect of my work too. My work starts before the shooting, during the shooting, and equally important, after the shooting, with the selection and the edition. I treat my images mostly in Lightroom and occasionally in Photoshop depending on the requirement of the image. 

As for the editing style, I like to imbue to my work a cinematic aesthetic in my post-processing. I am not a fan of how the industry is often divided between “dark & moody” and “light & airy”- I prefer raw, timeless photography that doesn’t fit in one box. I don’t  lean into any trends so your photos look dated in 10 years. 
I do not apply any standard filters, and while keeping a cohesion between all the collection, I edit my photos one by one treating each one individually focusing towards the feeling to be conveyed, the atmosphere,  and the cinematic look I like to give to my images. 
I do not smooth the skin with any blur actions that can be found in any editing app on the smartphones. I run away from plastic skin feel. I aim for naturalness.
I do occasionally erase certain unwanted aspects (scar, marks…) according to your expectations, but skin pixel level work is not applied here.
*Two little notes: I do not deliver raw photos, and I do  not do photo montage on the photo shoots unless is for a personalized fine art piece.
Here you can see a sample of before and afters.